Give a young collector their first piece.

A patronage program building the next generation of collectors under 40 — starting with the people already in Ruben Aira Jr.’s orbit.

Art is about to change hands

The collectors who built today’s market are aging, and a generation of wealth is moving to people under 40. We’d rather they discover new work and own it — not just inherit it. Partner Access exists to give them a way in.

Who this is for

Future fine-art collectors — people under 40 who love the work but aren’t collectors yet. We help them start, one piece at a time. The surf community — the pros who lifted Ruben’s Vans Triple Crown trophies, and the surfers who grew up watching them. This genre is theirs. Partner Access brings them into owning it.

The gift-forward credit

The heart of it. When a collector declines a discount they’re offered, we don’t pocket it — we turn it into credit toward a first piece for someone under 40 they choose.

Step 1: You decline the discount. Offered 15–20% off? Wave it off.

Step 2: We convert it to credit. That amount becomes a credit in a younger person’s name.

Step 3: They build toward their first piece. Credit stacks until it’s enough to own real work.

Start the conversation

This program is taking shape now, and it runs on relationships, not forms. If you’d like to bring someone in — or be brought in — reach out through our contact page.