The Portrait Series

A portrait, carved to be kept

Hand-carved by Ruben Aira Jr. from retired surfboards, for the people you want to hold onto.

Ruben painting Serene, with Sonya beside him.
Ruben painting Serene, with Sonya beside him.

How it began

Twelve years, two portraits

In 2014, Ruben carved Serene, a portrait of Sonya, before he ever told her he loved her.

Twelve years later, Sonya's 93-year-old mother asked him to carve hers. Nani is the first commission in the Portrait Series.

Hindi  grandmother
Hawaiian  beautiful
Serene, carved surfboard portrait
Serene, 2014
Nani, carved half-board portrait
Nani, 2026

Choose your board

Two ways to be carved

Half board

Up to two faces, set among carved flora and fauna.

From $5,000 Reserve with $500

Full board

A family portrait, with each member composed across the full board.

From $10,000 Reserve with $1,000

How it works

From request to delivery

  1. Send a request with your board, the occasion and its date.
  2. We confirm Ruben's availability for your date. A deposit is accepted only once it's confirmed.
  3. Reserve your date. We send a secure invoice for your deposit.
  4. Send your photos: your best photo of each person, from three angles. Ruben may ask for more as the carving begins.
  5. Delivery is planned for one week before your date.

For delivery dates in 2026, the balance is due on completion. For dates in 2027, the balance is paid in monthly installments leading up to your date. Founding dates are limited and offered first to our collectors and friends.

Request a portrait date

Tell us about your portrait

Board

No payment is taken here. We'll reply personally to confirm Ruben's availability for your date.